SEO improves your website’s content, structure, speed, and backlinks to make it more search engine-friendly. This helps your site appear on top of search results when customers search for your products or services.

SEO provides long-term organic traffic through search engine optimization, while paid ads (like Google Ads or Meta Ads) offer immediate visibility and lead generation by paying per click or impression.

Digital marketing refers to promoting products or services using online channels like search engines, social media, email, and websites. It’s essential for businesses to reach a wider audience, generate leads, improve visibility, and drive growth in today’s digital-first world.